Wednesday, August 3, 2011

$AAPL Spends Its Billions on Green

Look no further for where Apple will be spending some of its greenbacks: on green-oriented PC recycling.  Apple is emailing out RMA (return merchandise authorization) numbers so that customers can return either sellable products (read: recent macs) or non-sellable older machines:

Where does this spend money? Two places:  (1) with FedEx, and (2) with a contracted or inhouse recycler.  Actually, if you look at the environment page on Apple's website, they're putting a lot of thought into the whole carbon footprint equation, and how Apple as an industrial concern can offset their own impact.  Recycling is one method, so you might say Apple is investing some of its billions right back into the environment.


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